Canon EOS 4. 50. D digital SLR Review. The digital SLR market is fiercely competitive, with the biggest sales and fattest profits in the hotly- contested consumer/entry- level area. Up until very recently Canon, the first company to break the sub- . However holding on to a lead in such a fast- moving game is as much about marketing and strategy as about making quality products, and over the past year Canon has seen its lead eaten away by its main rivals Pentax, Olympus, Sony and especially Nikon. It’s not so much that the rivals are making better cameras than Canon, but more that they are offering the right products at the right prices. In the crucial entry- level area of the market Canon has been relying on the continued popularity of the EOS 4.
D, a 1. 0. 1- megapixel model launched nearly two years ago and still selling well. However the 4. 00. D costs around . Nikon meanwhile has launched a three- pronged assault on the entry- level sector, with the 6. MP D4. 0 still available at around . Sony is continuing to carve itself a bigger share of the market with the Alpha A2. Pentax has the weather- sealed K2. D at around . Faced with competition like that Canon must be worried that its once dominant market position isn’t looking as unassailable as it used to.
The video speed was increased to keep it under ten.
Earlier this year Canon announced the launch of a new consumer digital SLR, the EOS 4. D. It features a new 1. CMOS sensor, a larger 3- inch monitor with Live View mode, nine- point AF system and 3. What is perhaps surprising is the price, because the EOS 4. D costs around . Canon has subsequently announced an even newer lower- spec entry- level camera, the EOS 1. D which we’ll be reviewing next week, but even this model is currently around .
Is Canon in danger of pricing itself out of one of its core markets?